Springwel Mattress partners with NGO to bring better sleep to the destitute

Thu, 06/28/2012

Launches Springwel Sleep Exchange Program

New Delhi, 26 June: Springwel Mattresses Pvt. Ltd. announces the launch of its ‘Sleep Exchange’ campaign to help destitute homeless children have access to a comfortable slumber. The two month national campaign encourages consumers to donate their old, worn out mattresses in the aid of millions who dwell amidst urban poverty. As a part of this drive Springwel Mattresses Pvt. Ltd. has partnered with Mother NGO for Homeless in Delhi and other charitable missions across the country.

In a country where around 11 million children have never known a bed other than rags, newspapers and packing crates, the exchange drive will encourage more and more donors to come forth and exchange their old mattresses to brand new top of the line Springwel mattress at a discounted price. The collection drive which has commenced in Delhi, Mumbai, Bangalore, Ahmedabad and Hyderabad aims to provide the warmth of a bed to the million destitute deprived of basic amenities leave aside comfort.

The donor would avail a discount of upto Rs. 1500 on every new Springwel mattress purchased. The old mattress would be collected by the NGO from the donor’s residence. As a part of the CSR drive Springwel will donate upto Rs 100 to the respective NGOs for every mattress collected.

“Charity they say begins at home. When pavement is a cradle for millions of children, this scheme would rather turn the way of pursuing a noble cause, while benefiting the customers as well”, saidMr. Harinder Singh Sachdev, MarketingDirector, Springwel Mattresses Pvt. Ltd.

As a part of the national drive the company has engaged graphite artists to capture the campaign by conducting street art in prime location of Delhi/Mumbai/Bangalore. Locals and passerby will have the opportunity to watch these artists in action as they paint the streets to mark the launch of the social drive.

The strife and tribulations, joy and mirth of the homeless children will come alive in the brush strokes.Amateur photographers are encouraged to capture these arts with their lenses.The videos and pictures of these artwork will then be uploaded on you tube and Facebook. The company has lined up several engaging activities across various cities to reach a successful culmination to the drive.

For more information call 1800 11 55 66 to know more or get in touch with your nearest dealer.

About Springwel Mattress:

Springwel is one of the pioneer mattress making brands in India. The company has spearheaded several revolutionary changes in spring mattress category. Designed and created scientifically, in the state-of-the-art plant on fully computerized Swiss machines, Springwel mattresses speak best for the rejuvenating benchmarks, our body can ever achieve. Every product designed by the brand is centered on creating healthy and relaxing sleeping solutions. The company stands for originality, the master manufacturer of the category, the best in class, far above the expectations. Springwel, being the oldest and the most premium player in the category not only represents originality but also represents the ability, the power to perform and serve best, before and after the association.

Media Contacts:

Madhuja Roy
+91 8595269744
madhuja@the-practice.net